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Adam
Sandler's goofy humor will invade the Net over Labor Day weekend as the
comedian launches what may be the first made-for-the-Web movie by a major
star. The six-minute animated film, which can be viewed for free here
starting 3 September, is entitled The Peeper -– about a guy who peeps
in women's windows. It's based on one of 11 skits on Sandler's latest
comedy CD, Stan and Judy's Kid, slated for release by Warner Brothers
Records on 23 September. Warner Brothers Records will begin previewing
the short on Monday in the "widgets" area of its site.
Warner
also plans to promote the album through online retailers. Some of the
retailers will have a downloadable version of one of the album's six songs,
"Seven Foot Man," which will "evaporate" after the CD's release date
(More info here). By bypassing
traditional media, Sandler is hoping to create a buzz for his album among
young adults -- his core constituency -- that will help propel album sales.
"If someone wanted to see this animated short, I wanted to give them the
ability to watch it whenever they got the urge," Sandler said in a prepared
statement.
Along
with the release of The Peeper, Sandler will launch his own fan community
Web site on Warner Brothers' AcmeCity site, a 400,000-member homepage
community. Sandler's animated Web short was created by Web animator Tom
Winkler of Doodie.com
fame. Winkler (pictured above with Adam) has also worked on such
primetime shows as The Simpsons, The Critic, and The Norm Show. To eliminate
time-consuming downloads, Warner Brothers created The Peeper using Macromedia
Flash, the increasingly popular vector-based graphics format.
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